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A project that reveals the intimate relations between Shojo manga and fashion

MaGiC, shojo manga teaches how to become a pretty girl.

"Kyoto Manga Girls Collection", MaGiC for short, is an apparel development project that started out in 2011, taking inspiration from shojo manga. While searching for the connection between shojo manga and fashion, our aim is the creation of a new industry in Kyoto.

During the first stage of the project, we developed clothes with as a theme works from two authors who were among the first to draw shojo manga and fashion, Nakahara Junichi and Takahashi Macoto. Please enjoy the wonderful magic of Kyoto MaGiC during our fashion show and exhibition.


Content (Themed works)

Nakahara Junichi's traditional Japanese wear & SOU SOU

© JUNICHI NAKAHARA/ひまわりや

sousou
http://www.sousou.co.jp/

Nakahara Junichi is a lyrical picture artist, and these pictures are said to be the origin of shojo manga. It is true that his pictures aren't manga in the strict sense of the word, but if we consider the influence he had on shojo manga artists of later generations, we need include him when searching for the origin of the connection between shojo manga and fashion. For this stage of the project, we are concentrating on a theme Nakahara drew his entire life: The beauty of Japanese women. The Kyoto fashion brand SOU SOU, that creates traditional Japanese apparel, created ten items of clothing based on Nakahara's work. Five of them are reproductions of kimono in Nakahara's pictures, and the other five include original SOU SOU elements. Please enjoy the modern yet nostalgic charm of Nakahara Junichi.

Takahashi Macoto & Verona

© 高橋真琴

sousou
http://www.sposa-verona.com/index.html

Shojo manga developed after the war. It was a world full of admiration for foreign culture and since the dawn of the genre, overflowing with ruffles and flowers. For poor girls in the postwar period, it was a dream to aspire to. Takahashi Macoto was active during this period. To make it easier to see what his characters were wearing, he was one of those who developed "style pictures", in which characters jumped out of the frame and their whole body was depicted. We can say that Takahashi's pictures presented the essence of what girls liked. This time we focused on one of his great talents, a wedding dress Takahashi designed. The Kyoto-based order-made bridal dress brand verona is producing reproducing the dress. The texture in the picture will be uniquely expressed, we hope you enjoy it!

[MM blog] Kyoto MaGiC (update!!)

Kyoto MaGiC Exhibition
Shojo manga and fashion - the world of Nakahara Junichi and Takahashi Macoto

While introducing examples of fashion in manga, with the theme "shojo manga and fashion", we will also exhibit apparel made by the Kyoto MaGiC project, kimono by Nakahara Junichi, and a wedding dress by Takahashi Macoto.

Period

March 30 -- July 1, 2012
10 am -- 6 pm (Admission to the museum is until 5:30 pm)

Closed on Wednesdays *Except for 5/2
(If Wednesday is a national holiday, the following Thursday.)
*6/25-6/28 are closed for maintenances

Venue Kyoto International Manga Museum 2Floor Gallery4
料金

Free * However, a General Admission ticket to the Museum is required.

*Citizens of the Kyoto city get a 20% discount until 3/31 after providing proof of address.

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About Nakahara Junichi

b. 1913. He drew lyrical illustrations for magazines like Shojo no tomo and for shojo novels since before WWII, becoming very popular. After the war, wanting to give dreams and hope to women, wanting them to become smart as well as beautiful, he published his own magazines, Sore iyu in 1946, Himawari in 1947, Junior sore ie in 1954, and Onna no heya in 1970. Nakahara's lyrical pictures were a great influence on postwar manga artists active in the early days of shojo manga, and are said to be the origin of shojo manga. The pictures he drew and magazines he edited conveyed to women how wonderful it was to live beautifully. In 1983, he past away. However, Nakahara's old-fashioned sense of style is still popular with younger generations, and reproductions of his illustrations and magazines are still available.

Nakahara Junichi's official homepage: http://www.junichi-nakahara.com/

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About Takahashi Macoto

b. 1934 in Osaka. In 1957 he debuted in the magazine Shojo. His series Arashi wo koete and Petit La made him very popular. He developed "style pictures", pictures that jumped out of the panels on the page to show a character's full body, and consolidated the relationship between shojo manga and fashion. Macoto girls, with stars in their eyes and decorated with flowers and ribbons were immensely popular. Before long, the frills and flowers Takahashi used as motives were all the rage among girls, and for girls following the Lolita trend Takahashi is a guru. In 1987 he opened the Macoto Gallery in Sakura city, Chiba prefecture. Since 1992 he has held solo exhibitions there regularly, and still enthusiastically draws more illustrations.

Macoto Gallery's official homepage: http://www.macotogarou.net/

About SOU SOU

The concept of this Kyoto Brand, which makes and sells original textiles, tabi and kimono, is "Modern design as an extension so Japanese tradition". It was established in 2002 by textile designer Wakisaka Katsuji, architect Tsujimura Hisanobu a, and designer cum producer Wakabayashi Takeshi. They have numerous shops in Kyoto, and several in Tokyo and overseas.

http://www.sousou.co.jp/

About verona

With "Let the bride's smile shine" as a concept, verona is a shop in Kyoto that specializes in order-made bridal dresses. Verona opened in 1986, and the dresses made by verona's designers, including their chief designer Arai Minori who has a career of forty years, are acclaimed all over Japan for the high quality of their material and sewing technique. Since 2001, verona has also made Japanese style wedding dresses.

http://www.sposa-verona.com/index.html

Kyoto MaGiC Fashion Show
Girls' dreams -- The world of Nakahara Junichi and Takahashi Macoto

Date and Time

March 25, 2012
4pm-6pm (venue will be open 3:30pm)

Part 1. Fashion show (30 minutes)

Part 2. Talk by designers (90 minutes)

Participants : Nakahara Rikako (president of Himawariya Inc.)

Wakabayashi Takehiko (designer from SOU・SOU )
Takahashi Makoto (artist)
Arai Minori (designer from Verona)

M.C : Kuramochi Kayoko (Researcher of Kyoto International Manga Museum)

Venue Kyoto International Manga Museum 1st floor Multi purpose hall.
Fee

Free * However, a General Admission ticket to the Museum is required.

*Citizens of the Kyoto city get a 20% discount until 3/31 after providing proof of address.

Capacity   150people
Participation

Please register in advance by return-addressed reply postcard (buy one at the post office, ask for "ofuku hagaki"), and fill out the required information (see below). If there are more participants than we can accommodate, participation will be decided by a lottery.
The deadline is March 7, 2012.

We will mail the return postcards on March 10 (Saturday)

Required information:

On the side addressed to us

"Kyoto MaGiC Fashion Show" Kyoto International Manga Museum Karasuma oike, Nagakyoku Kyoto city 604-0846

Reverse side of above

1. Your postal coda
2. Your address
3. Your name
4. Your phone number
5. The name of another participant you are bringing if applicable (a maximum of two per card)

On the return card
1. Your postal code and address
2. Your name
*Make sure to keep the reverse side blank.

The schedule and details of this event are subject to change.
We apologize for any inconvenience.

-IMRC- 国際マンガ研究センター
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Address

Karasuma-Oike, Nakagyo-ku, Kyoto 604-0846 Japan

TEL: +81-75-254-7414 FAX: +81-75-254-7424