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Shojo manga apparel development project.

MaGiC - Cuteness magic spells from shojo manga

The shojo manga and fashion themed project "Kyoto Manga Girls Collection" (Kyoto MaGiC) first creating clothing inspired by shojo manga in 2011 with the aim of developing a new industry in Kyoto.

This second instalment of the project has created clothes from Moyoco Anno's magical girl manga series Sugar Sugar Rune and will consist of an art exhibition as well as a fashion show to launch the ensembles.


Content (Theme works)

Moyoco Anno's Sugar Sugar Rune

シュガシュガルーン

© Moyoco Anno / Kodansha

シュガシュガルーン
© Moyoco Anno / Kodansha

From shojo manga magazines to fashion magazines and youth magazines, Moyoco Anno's work has appeared in a variety of media. The clothing she draws when creating her characters and stories follow real fashion trends and at the same time depict a glamour that her readers dream of.

Among Anno's work, her magical girl series Sugar Sugar Rune has a quintessentially manga dreamlike fashion and yet the clothes have a loveliness to them that results in a demand for them as real clothes as well.

Two fashion houses have been selected and five individuals have been chosen by competition to create physical realizations of outfits from the pages of Anno's work, as well as use it for inspiration to create original items of clothing.

Please enjoy Sugar Sugar Rune's fanciful magic and love-packed fairy-tale world.


Sugar Sugar Rune × Pagong

Pagong is a local Kyoto brand that makes and sells contemporary clothing based on kimono patterns. They have made 12 items for this project from house-wear to going-out clothes, all crafted from traditional Kyoto yuzen fabric. The cute, European-style world of Sugar Sugar Rune's encounter with Pagong will be an experiment in chic style that is distinctively Kyoto.

http://www.pagong.jp/

Sugar Sugar Rune × Romance

Romance is a select shop tucked away in Kyoto's Teramachi shopping arcades that deals in high class brands, original clothing and accessories. An exquisite combination of elegance and popular trends, Romance will interpret Sugar Sugar Rune's world-view in their own way, and have created 17 items for the project. With their keyword otome (young lady), the world Romance creates will surely be remarkable.

http://blog.goo.ne.jp/romance0752315405/

Competition Results - 5 creations

After reviewing design submissions, 5 individual creators have been chosen to take part in this project and their completed creations will be launched at the fashion show. An award of excellence will be presented at the show.

Follow current news about the Kyoto MaGiC project on our blog!

MM Blog: "Kyoto MaGiC News"

Kyoto MaGiC Exhibition
Chocolat and Vanilla's Closet

 

Date

March 20 - June 9, 2013.
10 am-6 pm (Last admission 5:30 pm)
Closed days: Wednesdays (except 3/20 & 5/1), and 3/21 (Thursday)

Venue Kyoto International Manga Museum, 2nd floor, Gallery 4.
Fee Free
* However, a General Admission ticket to the Museum is required.
Exhibition contents An exhibition of Sugar Sugar Rune apparel created for the Kyoto MaGiC project, as well as materials related to the serialization of the manga Sugar Sugar Rune.

Profiles

Moyoco Anno

Moyoco Anno is a manga artist who was born in 1971 and debuted while still in high school in 1989. Her series Happy Mania was serialized in the manga magazine Feel Young from 1995, and is now also a popular TV drama series. Her representative works include Jelly in the Merry-go-round, Flowers and Bees, and Hataraki Man. Many of her works have been animated or turned into live-action dramas, and a movie adaptation of her series Sakuran, about a courtesan in Edo (old Tokyo), was made in 2007. Sugar Sugar Rune is her first series for children. The fashions depicted within have generated a lot of interest and are tremendously popular with readers. Her illustrated essays, Bijin Gaho, depict an insatiable quest for beauty and fashion, and resonate with female readers. She is a rare artist who has gained attention not only for her manga, but also for the exquisiteness of her taste.

Sugar Sugar Rune

A magical girl manga that was serialized in the manga magazine Nakayoshi from 2003 to 2007. Two friends, Chocolat and Vanilla, live in a magical world and are sent down to the human world to compete against one another in a contest to become queen. It is a love themed competition to steal the most hearts from the people who fancy them. The artwork features much discussed and cutely drawn accessories and fashion and the manga was adapted as a hit anime series in 2005.

イメージ

© Moyoco Anno / Kodansha

Pagong

A Kyoto brand that utilizes the vast design resources which had been lying dormant in the warehouse of Kameda Tomisen, a fabric craft workshop established in the Taisho period (1912-1926), Pagong creates and sells Aloha shirts, dresses, accessories, and other fashion items. From classical Japanese patterns to art nouveau, a wide range of designs have recently been rejuvenated through stylish clothing designs. Pagong's artisans carry out the dying process through traditional Kyoto yuzen dying and color adjustments. First opened in 2002 in Gojo, Kyoto; Pagong currently has three stores in Kyoto and fans throughout the country.

http://www.pagong.jp/

Romance

A 'boho' style (designs done in bohemian style) store that opened in Kyoto's Teramachi in 2005 and was revamped in 2011 with a line of accessories. Romance is a select shop that makes and sells its own collection, including exclusive brand shoes, designer clothes, and accessories. With their focus on the theme otome (young lady), Romance is a fashion store that creates a luxurious and in-vogue world for women. They also make bespoke wedding dresses and theatrical costumes.

http://blog.goo.ne.jp/romance0752315405/

The first Kyoto MaGiC project:
Kyoto MaGiC Art Exhibition "Shojo manga and fashion - The world of Junichi Nakahara and Macoto Takahashi"
Kyoto MaGiC Fashion show "Girls' dreams - The world of Junichi Nakahara and Macoto Takahashi"

Details on the event page: http://www.kyotomm.jp/english/event/exh/kyotomagic2012eng.html

Kyoto MaGiC Fashion Show
Chocolat and Vanilla - Magical Girls' Wardrobe

 

Date

March 3, 2013
First show: 1 - 2 pm (doors open at 0:30pm)
Second show: 4 - 5 pm (doors open at 3:30pm)
(The 2nd show is a rearrangement of the same content)

Venue Kyoto International Manga Museum, 1st floor, multipurpose hall.
Fee Free
* However, a General Admission ticket to the Museum is required.
Capacity 150 people
Participation

Pre-registration required.
*pre-registration was finished

Please register in advance by return-addressed reply postcard (buy one at the post office, ask for "ofuku hagaki"), and fill out the required information (see below). If there are more participants than we can accommodate, participation will be decided by a lottery. The deadline is 2/9 (Saturday).

Required information:

On the side addressed to us

"Kyoto MaGiC Fashion Show" Kyoto International Manga Museum Karasuma oike, Nagakyoku Kyoto city 604-0846

Reverse side of above

  1. Your postal code
  2. Your address
  3. Your name
  4. Your phone number
  5. The name of another participant you are bringing if applicable (maximum of two per card)
  6. Preferred session time (a. 1st show, b. 2nd show, c. either)

On the return card

  1. Your postal code and address
  2. Your name
*Make sure to keep the reverse side blank.

*Please note that the schedule, performers, and contents are subject to change.

-IMRC- 国際マンガ研究センター
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Karasuma-Oike, Nakagyo-ku, Kyoto 604-0846 Japan

TEL: +81-75-254-7414 FAX: +81-75-254-7424